“Germany – Land of Ideas” is the place-branding initiative encompassing both politics and business. It was founded by the federal government and the Federation of German Industries (BDI) in 2005, with the aim of making Germany visible and identifiable domestically and internationally as a powerful innovator and creative force. Since then, projects have been launched with various partners to demonstrate that Germany really is a land of ideas.
Diverse and representational
Germany’s hosting of the 2006 Football World Cup provided the perfect opportunity to launch the “Germany – Land of Ideas” initiative. It was originally only designed to be temporary, but has now established itself as a permanent fixture, using numerous projects and nationwide competitions to consistently and sustainably consolidate the “land of ideas” concept both domestically and abroad. The diverse nature of the “Germany – Land of Ideas” initiative enables it to address a vast range of issues, so as to reach out to as many people as possible and allow them to network and share ideas. “Germany – Land of Ideas” acts as a neutral platform to link networks and create synergies, which in turn lead to more ideas, innovations and joint projects.
International and innovative
The “Germany – Land of Ideas” initiative works with partners to carry out a number of different projects, such as the “Landmarks in the Land of Ideas” competition run in co-operation with Deutsche Bank, “Ideas for the Education Republic” run in collaboration with the Federal Ministry of Education & Research and the Vodafone Foundation Germany and the “Innovationskraftwerk” (innovation powerhouse) think tank run jointly with the “inno-focus businessconsulting” consultancy firm. The competition mechanisms challenge people’s imaginations, focus on the people and their ideas, and give them a public platform. The initiative is also responsible for the “Welcome to Germany” citizens’ initiative, the “Walk of Ideas” sculpture park, the G8 “Power of Ideas” presentations, the “Invest in Germany – Land of Ideas” campaign, the European Union’s 50th anniversary celebrations, and the “Germany and China – Moving Together” presentation held every four years.