Cyborg meets Wagner
It has long been part and parcel of big cities and metropolitan areas: digitisation. But digital networks also play an important role outside of urban regions. This is where DLD Campus, which took place for the first time on 21 June in Bayreuth, comes into play. “Germany – Land of ideas” was on hand as a partner of the new conference series.
The second-highest industrial density in Europe, four times as many hidden champions as the average in Germany, and twice as many patent registrations as the German average: the Upper Franconia region has a lot to offer when it comes to innovation. So it was only logical that the university town of Bayreuth was a chosen as the first venue for DLD Campus. The concept brings small and medium-sized businesses together with digital start-ups, drives interdisciplinary exchange, and networks the region. The topic of digitisation is the cornerstone of the conference series.
DLD Campus kicked off on 21 June. In the morning, Steffanie Czerny (DLD Media) and Stefan Leible (University of Bayreuth) opened the conference, which was attended by some 500 participants. Among the international speakers were Neil Harbisson, who with his organisation Cyborg Foundation advocates a fusion of humans and technology; Hilary Mason, the founder of the New York-based Fast Forward Lab; and Sam Handy, design director at Adidas. Representatives from the region included Martin Wippermann, member of REHAU's Automotive Business Management Team; Katharina Wagner, director of the Bayreuth Festival; and Alexander von Preysing from the German Stock Exchange, the second strategic partner of the DLD Campus. The artist Jonathan Meese came from Berlin and spoke with Gabi Czöppan of Focus magazine among other things about his much acclaimed new production of Wagner’s “Parsifal” at the Vienna Festival.
In addition to the panels, workshops were offered on various digital topics. Among them was a workshop titled “Build A Chatbot – in 45 Minutes” at which participants with no programming knowledge learned to create and “train” a chatbot in just three quarters of an hour. The workshop “Storytelling for Goldfish – Can Awareness for Online Commercials Be Increased with Stories?” was also well attended. It explored the question of how well stories can boost the success of online commercials.
At the end, DLD Campus could look back on a successful kick-off event and can also look to the future: the next DLD Campus is already in preparation. You can find out when and where it will be held on our website or at dld-conference.com.