It was former Federal President Horst Köhler who “invented” the name in his inaugural address (23 May 2004): “Germany – a land of ideas: I see this as being curiosity and experimentation. As courage, creativity and a desire for the new without excluding the old, in all areas of life.” Since then, the brand has established itself in many people’s minds, and is synonymous with the associated dahlias. They are the symbol of the Land of Ideas, and are used in numerous projects, thereby achieving a high recognition value.
Dahlias for Germany
Alexander von Humboldt brought dahlia seeds from Central America to Paris and Berlin in 1804. The flower, which can bloom in the colours black, red and gold, has been native to Germany ever since.
“Germany – Land of Ideas” and the Cologne Institute for Economic Research conducted a survey as part of the 2012 HannoverMesse. Among other things, this determined awareness levels for the “Germany – Land of Ideas” brand. More than 1,100 responses showed that around 73 percent of the German visitors interviewed were familiar with the “Germany – Land of Ideas” brand and associated logo. Even among foreign guests, this figure was a pleasing 66 percent.
We have had the “Germany – Land of Ideas” combined word and design mark registered and protected worldwide as a country trademark. International recognition of the trademark protection thus creates additional brand benefit. There’s nothing like it anywhere else in the world.