The “Germany – Land of Ideas” initiative represents Germany as a location in a unique manner. The structure provides attractive investment opportunities for businesses, institutions and individuals interested in conveying a positive, modern image of Germany, and who want to get involved in society as a whole.
Two pillars, one initiative
The initiative is based on two strong pillars – the “Germany - Land of Ideas” association, and Land der Ideen Management GmbH. As responsible entity, the association owns and manages rights to the “Germany – Land of Ideas” combined word and design mark and the various sub-brands. It also preserves and further develops the “Germany – Land of Ideas” brand. Membership gives businesses, institutions, clubs, associations and individuals the opportunity to use the association’s logo as part of their own communications and marketing activities. This strong trademark perfectly emphasises the notion of commitment to Germany as a location.
All activities falling under the “Germany – Land of Ideas” brand are carried out by Land der Ideen Management GmbH, which was founded under the motto of actively fulfilling the initiative’s objectives. It is considered a platform which networks players from all areas of society and encourages them to engage in joint projects. Land der Ideen Management GmbH is thus responsible for brand management, brand communication and operational controlling of all projects.
A wide range of investment opportunities
Project partners and association members work with the initiative to invest in the future and campaign strongly to create a positive image of Germany both domestically and abroad.
The opportunities presented by participating in the “Germany – Land of Ideas” initiative are diverse. Whether it be through one’s own or joint projects – new strategic options for marketing and communication act as ambassadors for the Land of Ideas.
Project partners and association members also form part of a unique network by networking major players from politics, economy and society, and providing opportunities for an interesting exchange.
We look forward to welcoming you to the Land of Ideas, and will be glad to personally provide you with more information at any time. Contact