Culinary Culture in the Caucasus
For the third time, representatives from “Germany – Land of Ideas” met with Georgian partners to continue the dialogue on “location marketing” initiated in 2015. This year the exchange, sponsored by the German Foreign Federal Office, centres entirely on the German-Georgian Year of Culture 2017.
The international festivities not only commemorate the arrival of German settlers in Georgia 200 years ago, but also the 25th anniversary of the beginning of diplomatic relations between the two countries. It is an ideal framework to carry on the successful cooperation between Land of Ideas and Georgia.
Within the framework of the friendship year, Land of Ideas will organize a programme in Berlin together with Georgian and German partners in which Georgia can be experienced with all the senses. The main focus is on Georgian cuisine and culinary culture, one of the oldest in the world, ranging from natural wines developing from 8,000 years of viniculture, to the country’s varied regional cuisine, right through to the rituals of a traditional Georgian feast.
As a German partner, Land of Ideas is flanked by Markthalle Neun. The historic market hall is a culinary institution in Berlin-Kreuzberg that not only organises weekly markets and thematic markets, but is also known throughout Germany as a platform around gastronomy as well as agriculture and viniculture.
To develop the culinary program, representatives of Land of Ideas and Markthalle Neun went to Georgia at the beginning of April. In addition to exploring the country’s culinary offer, including joint visits to markets, wine-growing areas, and regional producers, a workshop was held at which the German visitors and Georgian participants developed ideas for a presentation of Georgian culinary culture in Germany.
The selected ideas will be elaborated by the Georgian participants and Land of Ideas in the next few months, before being implemented in Berlin. Finally, in October 2017, all culinary aficionados are invited to come to Markthalle Neun to experience Georgia with all their senses.