Welcome to the Land of Ideas!

Germany is the land of ideas. The “Germany – Land of Ideas” initiative works with different partners to carry out projects and hold competitions to focus attention on the country, its people and their ideas.

Germany has specific economic, geographic and cultural location factors which shape its image. Like any location, however, it is primarily defined by its people. They, their ideas and their activities form the basis of and provide cohesion for society. This is where the “Germany – Land of Ideas” initiative comes in with a platform. The initiative seeks to use its projects and competitions to encourage people to make their ideas and innovations public and visible, thereby creating a social climate characterised by imaginative flair and a wealth of ideas. Each person is needed and can contribute towards the success. Individuality in diversity is a definitive element of the Land of Ideas. Positioning Germany in this sense requires numerous players and partners from many different areas of society – politics, economy, culture, and science. The initiative works with them to award prizes to ideas in competitions, make them visible in projects, and continue implementing key issues.

About us

Shopping bag with German overprint "Carrying ideas".

We're working for a better image of Germany. more to: About us

Our structure

Unscharfes Orgranigramm mit verschiedenen Kästen und Pfeilen

This is how the “Germany – Land of Ideas” initiative is structured. more to: Our structure

Our brand

Logo of the initiative "Germany - Land of Ideas"

A unique brand: “Germany – Land of Ideas” more to: Our brand

Our Partners

View from above: People standing close to each other looking up

Partners and members of the initiative. more to: Our Partners

Place Branding

Three pinwheels in the colors of German national flag. One black, one red, one gold.

Increasing the visibility of a location’s quality, its attractiveness, and the creativity of its people more to: Place Branding