Germany is the "Land of Ideas": resourceful and innovative, progressive and cosmopolitan. The "Germany - Land of Ideas" initiative reflects Germany’s strengths as a location. 

Since 2005, the nation-branding initiative jointly run by the German business sector and the federal government under the patronage of the Federal President has contributed greatly to a positive image of Germany in the world. 

The "Land of Ideas" helps to show the world – and other Germans – the people and institutions in Germany who embody innovation, ingenuity and resourcefulness. The ones who bring these traits to life every day in schools, businesses, research institutions, initiatives and associations.