Sudhir John Horo is co-founder of Indias only communication agency that specialises in place branding and public diplomacy: the Ideaworks Design & Strategy Private Limited. In this position, Horo developed a variety of successful international campaigns, for example the global „Incredible India“-campaign or „Bonjour India“, a culturally focused campaign for the French Embassy in India. We spoke with him about the challenges and opportunities of place branding and digital diplomacy.Read moreto: "Every Citizen is an Ambassador of his Country"
There is no difference between „online“ and „offline“ any more - even in diplomacy. We talked to Dr. Mart Laanemäe, the Republic of Estonia’s Ministry of Foreign Affairs' Undersecretary for Europe and Transatlantic Relations, about paperless administration and the benefits and challenges that come along with it. Read moreto: ”It All Starts With Political Will“
Since 2006 the “Germany – Land of Ideas” initiative and Deutsche Bank are honouring innovative, forward-looking projects in the annual competition ”Landmarks in the Land of Ideas”. Click through the impressions of the last 10 years:Read moreto: 10 Years "Landmarks in the Land of Ideas"
The “Germany – Land of Ideas” initiative had honoured the work of Alexander Gerst, the 11th German in Space, with a commemorative plaque "Space of Ideas" by the artist Stefan Strumbel as a greeting from the home country. The geophysicist carried out a number of scientific experiments that will be the basis for important innovations on earth. In the video the ESA astronaut talks about the role of space travel for Germany and mounts the commemorative plaque.Read moreto: Space of ideas: Interview with astronaut Alexander Gerst