Sudhir John Horo is co-founder of Indias only communication agency that specialises in place branding and public diplomacy: the Ideaworks Design & Strategy Private Limited. In this position, Horo developed a variety of successful international campaigns, for example the global „Incredible India“-campaign or „Bonjour India“, a culturally focused campaign for the French Embassy in India. We spoke with him about the challenges and opportunities of place branding and digital diplomacy.Read moreto: "Every Citizen is an Ambassador of his Country"
There is no difference between „online“ and „offline“ any more - even in diplomacy. We talked to Dr. Mart Laanemäe, the Republic of Estonia’s Ministry of Foreign Affairs' Undersecretary for Europe and Transatlantic Relations, about paperless administration and the benefits and challenges that come along with it. Read moreto: ”It All Starts With Political Will“
On May 28th, Alexander Gerst became the 11th German to travel to space as he joined the team of the International Space Station ISS. Up there, he will carry out a number of scientific experiments that will be the basis for important innovations on earth. All of Germany is excited about the 38 year-old´s mission; we talked to the ESA astronaut about the role of space travel for Germany, the intercultural exchange on board of the ISS, and how he spent his last day on earth.Read moreto: Experiments in space and innovations for life on earth